A content creator or not, most millennials (sort of..if not everyone), consciously or subconsciously like to be influencers. If they don't want to be influencers themselves, they are most likely following influencers that shape their buying decision. For millennials who are content creators, they want to share the clothes or fashion they wear, beverages they drink, restaurants they go to, the food they eat, and even places they travel.
Millennials, individuals born between 1981 and 1996, have distinct purchasing habits that reflect their values, technological affinity, and lifestyle preferences.
They want to be the first one to try new things and share this experience with their target audience. Speaking of "new," millennials want to try new activities and buy gadgets that would make them happy subconsciously, they might want to be regarded as "one of the cool kids." Ever heard the song "Cool Kids" by Echosmith? Yeah, that cool hit song by the vocalist Jamie Sierota in 2013. Well, I might be wrong, I might be right, but who doesn't want to be one of the cool kids and fit in? Right?
Anyways, going back to the topic, This article wants to explore seven popular items and list down experiences that resonate with this generation. What do the millennials (like me) love to purchase?
Let's get started.
Top 7 Things Millennials Love to Purchase or Collect
1. Travel
Experiences hold significant value for millennials, often prioritized over material possessions. Traveling allows them to explore new cultures, cuisines, tourist spots, and landscapes, enriching their lives through memorable experiences. A study by Hopper revealed that 62% of millennials have made travel purchases via smartphones, highlighting their comfort with mobile transactions.
2. Gadgets
Tech-savvy and always connected, millennials have a strong affinity for the latest gadgets. From smartphones and tablets to wireless microphones and gaming consoles, technology plays a pivotal role in their daily lives. The resurgence of retro tech, such as refurbished iPods and vintage gaming consoles, has also gained popularity among millennials, blending nostalgia with modern functionality. For those millennials involved in content creation, investing in a professional wireless microphone, such as the Maono Wave T5 best lavalier microphone wireless model, ensures high-quality audio for podcasts, vlogs, or gaming streams.
Enthusiasts in content creation also began to explore lapel mic options and express interest in purchasing the emerging, best lapel mic for iphone. The best lapel microphone for iPhone or the best Lavalier for iPhone should be a versatile, compact, and sleek wireless microphone that offers long battery life, long range transmission, and compatibility to other devices like: personal computer, laptop, or DSLR camera.
3. Subscriptions to Streaming Services
Millennials have embraced subscription-based models, particularly for entertainment. Services like Netflix, Disney, Spotify, and Hulu offer on-demand access to movies, music, and TV series, aligning with their desire for convenience and personalized content. This shift reflects a broader trend of favoring access over ownership, allowing for a diverse range of entertainment options without the need for physical media.
4. Food
Culinary experiences, both dining out and cooking at home, are significant aspects of millennial spending. They often seek unique dining experiences, prioritize healthy and sustainable food options, and are willing to spend on quality ingredients. According to Investopedia, millennials spend an average of $3,455 annually on dining out, reflecting their appreciation for diverse culinary experiences.
5. Wellness Equipment or Accessories
Health and wellness are paramount to millennials, leading to investments in fitness equipment like a treadmill or a bike, and wearable technology like smartwatches, and accessories that promote a healthy lifestyle. This focus extends beyond physical health to encompass mental well-being, with products like meditation apps and ergonomic home office setups gaining traction.
6. Pet Supplies and Food
As a generation that often views pets as family members, millennials are significant consumers in the pet market. Whether it’s a dog, cat, fish, guinea pig or a hamster, they invest in high-quality pet food, toys, and accessories to ensure the well-being of their animal companions. The convenience of online shopping has further boosted this trend, with over 50% of millennial and Gen Z pet owners purchasing pet products online.
7. DSLR Cameras
With the rise of social media platforms like Instagram, photography has become a popular hobby among millennials. Investing in DSLR cameras allows them to capture high-quality images, fueling their creative expression and personal branding efforts. This interest in photography also ties into their love for travel and documenting experiences, further driving the demand for advanced camera equipment.
Conclusion
Millennials' purchasing habits reflect a blend of technological enthusiasm, experiential value, and a focus on health and well-being. From investing in the latest gadgets and streaming services to prioritizing travel and wellness, their choices are shaping markets and influencing trends across various industries. Understanding these preferences provides insight into the values and motivations of this dynamic generation.
